Door County’s FAVORITE fun family vacation store! With locations in Fish Creek and Ephraim, it is a “must visit” store with family and friends.

Voted “Door County’s Most Fun Store!”

Our goal is to offer customers an enjoyable and memorable experience while visiting Door County, Wisconsin. Beach People has always been dedicated to embracing the fun side of beach life. We take great pride in creating a unique and exciting environment with merchandise that we can share with our customers.

Beach People Ephraim is located downtown Ephraim on the right side of Hwy 42 as you are driving north up our beautiful peninsula. Inside Beach People is Ephraim’s Bar, which offers an array of Door County Goat Milk Soap.

Beach People Fish Creek is located in downtown Fish Creek at the Skylite Shops located to the right of Founder’s Square. Attached to Beach People is Classic Cottage, which features all of our coastal home decor.

Both locations provide a variety of Door County apparel, hats, accessories, beach jewelry, Door County Goat Milk Soap, framed art and prints by local Door County artists, coastal home decor and toys. We carry Roxy brand flip flops, shoes, purses and backpacks. Headed to the beach? Stop by one of our locations and shop for accessories such as Door County beach towels, totes, sunscreen, beach umbrellas, sunglasses, water floats, beach toys and more!